Social media has become part of Chinese netizens' everyday life from instant messaging to Weibo and social networking. More than 50% of the Chinese internet users are using weibo. The number of China's Weibo accounts stand at as many as 400 Million as the end of November 2013.
Companies have jumped into Weibo and have started Weibo Activities before they designed the Weibo Strategies. Companies' only use of Weibo: As one of their broadcasting channels, Lack of in-depth interaction, Weibo is rarely integrated into the overall marketing and communication strategy. adSage, as the largest digital marketing agency in China, has the comprehensive knowledge, professional team and tools to provide best marketing strategies.