December 22, 2011 - The leading digital media company in China, adSage, has conjointly developed a new SDK with Baidu, the first search function tool kit embedded within mobile apps. This collaboration will provide users with search functionalities with in mobile apps and simultaneously help developers to maximize their ROI.
According to research, the total number of mobile app developers has reached 1 million people at present, but only 13.7% of those people are actually making profit. 64.5% of developers are actually losing money and only 20.8% are breaking even.
This tool kit is one of many products developed by mobiSage, a division of adSage
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February 2012- Baidu and China’s leading online marketing company, adSage, has collaborated to establish “Baidu-adSage joint laboratory”. The laboratory will mainly research the behavior of internet users and advertisement interactions. The research will help further improve the search marketing placement algorithms, optimize enterprises’ investments, and enhance corporates’ marketing effects. adSage is leader in China’s SEM industry. Prior to the join laboratory, adSage has been close partners with Baidu. Since the beginning of adSage, it strives to provide effective and efficient technologies and services for advertisers.
The laboratory’s research will cover two main areas, search engine marketing and ad network marketing.
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December 12, 2011- adSage, one of the leading digital media companies, hosted their first annual Technology Day. During the one day event, adSage CEO ZhaoHui Tang announced the official establishment of adLab and XiaoBin Dong (former Microsoft data mining analyst) as the Chief Scientist.
adLab will incorporate 3 major platforms of digital media including SEM, pubSage (web optimization platform), and mobiSage (mobile ad platform). adLab will strive to become the best cross media ad optimization platform through its cutting edge technology and product innovation, bringing customers the highest value in digital advertising.
Therefore, adLab’s engineers will integrate technology wi
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adSage has completed a deal with Baidu, the largest Search Engine in China, for the exclusive rights in providing SEM Agency Services on Baidu for North America. The two companies’ partnership leads back to 2007, when adSage developed Baidu's first online advertising editor. Now, Baidu owns 82% of the search engine market in China, making it one of the world's largest search engines given China's massive Internet user population, and adSage is the largest SEM service provider on Baidu in China. adSage is confident to leverage its experienced SEM customer service team, its leading technologies and rich market insight in both China and US to provide the first class SEM service for North American advertisers on Baidu. For more detail information about SEM
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On November 9, 2011, “the Fourth Annual ROI Festival” was held in Shanghai, China. adSage presented two case studies, Ping An Financial Group case study and adSage for Performance (AFP) case study, and received “Digital ROI Category- Search Marketing Award” and “Product ROI Category- Software Technology Award” respectively.
The ROI Festival is the 2nd largest advertising competition in Asia. Over 400 companies participated in this competition and out of which, 95% of are 4A level advertising companies and China’s most respected advertising companies. A total of 2401 case studies were entered into the competition, only the top 19.2% were nominated and only 6.2% of the case studies received awards
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On November 8, 2011, adSage received 2 EnfoMedia Awards in eguan.cn’s “4thannual eGuan New Media Award Ceremony” held in Shanghai, China. More than 300 enterprises attended the award ceremony, submitting over 400 case studies for judging. Through the hard work of mobiSage, SEM, and Engineering team, adSage has placed top with its The beauty of mobile internet case study receiving the “Wireless Marketing Award” and Da Tang Wu Shuang case study receiving the “Most Effective Marketing Award”.
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This year’s EnfoMedia Award participants
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On September 19, 2011, China's leading digital marketing expert adSage announced today: adSage gained a total of $20 million in its first round of funding from SIG and Singapore’s Meridian Capital. Concurrently, Microsoft senior vice president Harry Shum officially became a member of the company advisory committee.
adSage CEO ZhaoHui Tang said: "I am so glad to have investors join us and help us further strengthen the leadership position in digital marketing. adSage has been focusing on search marketing, which has achieved excellent results and gained customer recognition in the electronic commerce, finance, education, and game industries. After this funding, adSage will continue to increase investment in product and technology R & D i
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Beijing – September 1, 2011 – Today adSage, the leading agency in digital marketing in China, announced that it has built a strategy partnership with TRAFFIQ (from USA) & Innity (from Malaysia).
These two online advertising companies will become the agents of adSage for Search (AFS), an automatic system for SEM campaign management researched and developed by adSage. With more and more companies using its technology, adSage is revealing its strengths in the digital marketing field and its competitive ability on international market.
Through the cooperation, adSage will help TRAFFIQ to simplify its SEM activities, including campaign management, reporting and analytics tasks. It enables its registered users to ma
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