Native Advertising, also known as News Feed Advertising, is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. It can be pushed towards a group of target audiences based on their social profile, preferences on news content and reading behaviors. Native Ads format usually includes text link, display ads and video ads. Native ads usually manifest among the native content, and is commonly charged by the CPC or CPM pricing model.
Benefits of Native Advertising
China Native Ads Platforms
In China, there are many Native Ads platforms, of which the most popular ones are Tencent GDT (广点通), Zhihuitui(智汇推), and WeChat Ads (微信广告). WeChat Moment Ads is also considered a format of Native Ads by its natural format.
In addition to Tencent, Sina’s FanSiTong (粉丝通) is also a popular Native Ads channel that provide innovative ways for advertisers to engage with their target audience on Sina Weibo.
Jinri TouTiao (今日头条), translated as Today’s Headline, is a news aggregator app that has gain huge popularity in China recently. It pushes news to readers based on their reading behaviors and search histories. TouTiao is now claimed to be the No.1 news reading app in China with 400 million user base. It has a well-developed ad platform that allows advertisers to customize their News Feed Ad content, and precisely target to its audiences.
Baidu has launched News Feed Ad products in 2016. Baidu News Feed Ad is mostly shown on the mobile devices and Baidu brower space. The recently launched Baidu News Feed Ad function is highly intergrated to its SEM bidding platform, providing high quality display ad traffic source for advertisers that seek to either increase brand exposure or improve performance result.
adSage is a key agency partner with all News Feed channel providers including the above mentioned. In China, adSage has been serving many Chinese clients on these News Feed channels and gained successful results. Now adSage is proud to expand its expertise and services on Chinese News Feed ads to global market, providing professional campaign consultancy, planning and optimization services on these popular News Feed channels for international clients that are interested in China market.